AO branding guide
Our brand materials are open-source and registered under Creative Commons (BY-ND). You are free to use and distribute the original files on your project. However, as we want to keep our identity consistent, derivatives are currently not allowed.
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Logo Spacing
Dimension: Stroke height & width equals n.
Gap between the glyph & the first alphabet equals n.
Gap between the glyph & the first alphabet equals n.
Logotype
Glyph
Glyph represents AO as a token
and is to be typically only used when
talking about AO as a token.
and is to be typically only used when
talking about AO as a token.
Minimum Size
To ensure the visibility and legibility of the logo,
the minimum size of the combination of glyph
and text is 85px and the glyph is 15px.
the minimum size of the combination of glyph
and text is 85px and the glyph is 15px.
Logotype represents AO as a network
and is to be used when talking about
AO network and ecosystem.
and is to be used when talking about
AO network and ecosystem.
Layout
The AO logo system emphasizes
minimalsm and makes heavy use of
negative space. Adequate separation
and spacing should be used to achieve
balance between both logotype &
glyph, and scaling kept to a minimum
for overall effectiveness.
minimalsm and makes heavy use of
negative space. Adequate separation
and spacing should be used to achieve
balance between both logotype &
glyph, and scaling kept to a minimum
for overall effectiveness.
See examples:
Colors
Font Family
The primary font family used in AO branding are:
Roboto Mono (click to download)
typically used in detail tiling and headings, -1% letter spacing
For optimal legibility or emphasis, font-weight should not exceed 500
DM Sans (click to download)
typically used in readable text, -1% letter spacing
Common Mistakes